Postcards From Myself

Collapse of Distinction: Stand Out and Move Up While Your Competition Fails by Scott McKain is exactly the book that anyone involved in running a business should be reading right now. McKain, who is Vice Chairman of Obsidian Enterprises, recently named one of the “fastest growing public companies” in the country, cuts a clear path through all the marketing claptrap to arrive at what is really the problem with most of today’s businesses – a lack of distinction.

Why would you have any loyalty to a store, restaurant or other business when their only point of differentiation is pricing. As soon as the price changes, the customer moves on. And the price will always change because there is always someone willing to sell a little cheaper, cut a few more corners, or take a bit less profit. Where loyalty and longevity are established is through our points of differentiation.

Not only does Scott McKain make it clear, through repeated interesting and insightful examples, that we currently have this problem, he suggests way in which we can combat the problem. His four “Cornerstones of Distinction” provide methodologies that someone in any business, or even personal endeavor, can use to separate themselves from the pack, create interest from the customer, and then concentrate on that customer experience to build loyalty. This works in service industries, sales, consulting, and even civic organizations.

Something else that is as almost as exciting the book itself is the distribution method. With this book, Thomas Nelson Publishing launches what they are call “NelsonFree”. What this means is that when you purchase the physical book, you also get access to it in electronic and audio format. So, you could read the paper version by your bedside, keep the electronic version on your iPhone or Kindle for reading on the train, and then have the audiobook format available for listening to while driving. The additional formats are just a simple and free download from the web. This is revolutionary and could, if it becomes widespread, dramatically increase the spread of alternative forms of reading.

So, all together, Collapse of Distinction is an very worthwhile book that can help you see your business through not only during these tough economic times, but through the “normal” times as well. In addition, with one person you get to pick whatever format makes you happy – or choose them all. A great deal by any standard.

In truth, I resisted this book for a long time. I saw reviews of Here If You Need Me by Kate Braestrup in some magazines. I also heard her interviewed online. Finally I saw a podcast of her speaking before a group. Then I walked into our local library and the book was sitting on an end display. OK already, I will read the book! In the end, I was pleasantly surprised.

Here If You Need Me is the true story of how Braestrup overcame the sudden death of her husband, took care of her kids, became a chaplain for the Maine Game Wardens, and basically put her life back together. But it is far more than that. It had to be, because I don’t normally go for warm fuzzy perseverance stories. For one thing though, Braestrup tells her story honestly but with a sense of humor. She never dissolves into self pity or the woe-is-me attitude that many would. She still asks the hard questions, but she asks them with power.

And that leads to another reason I enjoyed this book. Although she might deny it, Braestrup is a strong women. Outside events may happen to her, but she alone chooses how she handles the events and how she reacts. She refuses to be a victim and in the end actually becomes a champion for the victims. By choosing the road of becoming a Unitarian Universalist minister, as her late-husband had planned to do, she explores her faith and her strength. But by becoming a chaplain with the game and wildlife service, she puts that faith and strength to use together with her compassion. She makes a difference, pure and simple.

Here If You Need Me is not a long book and it is not a complicated book, but it is a good book. I would recommend it for anyone trying to find meaning in their life or for those who are trying to help others find that meaning. And truthfully, I would recommend it for people who are simply looking for a good read with a good story line that has some humor and human angst thrown in. And if it jumps on you from the end cap at your library, take the hint.

Building A WordPress Blog People Want To Read by Scott McNulty is a new book on setting up and running a successful blog. McNulty has written an easy to understand and at times amusing introduction to getting started with what is currently one of the most popular social media platforms.

Both well written and well illustrated, the book covers everything from downloading and installing the software, to setting up the database, defining system parameters, and selecting a template. What is really excellent about these explanations is that McNulty tells you not only what are the best choices, but what impact those choices will have on your blog in the future. There are many selections you can make when setting up a new WordPress installation that can seriously affect how your blog operates in a year or two when it is getting lots of hits, and McNulty helps you to make well informed decisions.


While the book was written based on version 2.6 of the WordPress software and version 2.7 has now been released, there is very little other than administrative interface that does not apply. Most of the setup choices and database decisions are still the same. It would be great to see a physical or on-line update of the book for WordPress version 2.7, but I think that is just me being greedy.
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WordPress Theme Design by Tessa Blakeley Silver is a slim book that is packed with information. Subtitled “A complete guide to creating professional WordPress themes”, it is amazing how much the book lives up to its billing. What makes this book so unique and valuable is that it is not a syntax guide or how-to for dummies, it is instead a step by step design tutorial.

The author concentrates on the why’s and wherefores of WordPress site design instead of getting bogged down in the minutia of every single menu possibility or syntax statement. For those looking for a thorough dictionary of all the WordPress programming codex, you need to look elsewhere. While the most commonly used commands are covered, the syntax is not gone into in detail and there are many functions left out. That type of reference is best left to books like WordPress Complete or the online help.

What Silver does in this book is start with the initial conceptualization of a site and then follow it all the way through to the end. From the very beginning with back-of-the-napkin sketches, this book makes it clear that the real heavy lifting of website design work is in deciding what you want the site to do. It is only after your decide what the site should do and how you want that presented that you can begin to program your website and actually get it to function.

Chapters on theme development, debugging, plug-ins and dynamic content go beyond the basics of WordPress to bring a full image to your web design. By showing how all of these features are first planned and then implemented, the author provides a great blueprint for the actual successful creation of a functioning site.

While the book was written before version 2.7 of WordPress was released, there is not too much that doesn’t apply across versions. Mostly this is because more emphasis is placed on the design than the technical details of syntax. Of course that is also the books one weaknesses. You will not want this to be your only WordPress reference. You will either want to avail yourself often of the online help, or you will need a more technical companion, such as the aforementioned WordPress Complete.

Overall, I highly recommend this book. If you need to create a truly custom WordPress site, and especially if you want to create more than one, you need a guidebook like this to blaze the trail.

I recently picked up “Through The Storm: A Real Story of Fame and Family in a Tabloid World” by Lynne Spears. Mrs. Spears is the mother of Britney, Jamie Lynn and Bryan Spears. What struck me first was the title, or should I say subtitle. A “real story” of the “tabloid world” seemed to be contradictory. But, as painful as it is to read and admit, this does ring true as a real story in exactly the same way that one could do a real story about cosmetic surgery.

Reading the book it also quickly becomes clear where the root of the families problems is. Lynne Spears is a mother who passed on to her children the need for fame and success without any real regards for the cost or the process. Turning true talent and personality into celebrity became the fastest way to do that.

There is a quote pulled out about two-thirds of the way through the book that says, “I wonder what Mama and Daddy would have said about all the craziness surrounding Britney, Jamie Lynn, and all of us. They were from another era, a time when character counted more than celebrity, and when you word was your sacred trust.” Those two lines about sum up this unfortunate story.

The incidents in “Through The Storm” show that the Spears girls, led by their mother, abandoned character and values for the glamor of celebrity. Equally as evident in reading this is that there is always someone else to blame or a prayer that God will bail you out. Instead of taking personal responsibility for actions, causes, and consequences, Lynn Spears always places the blame outside of herself. Showing still that character just is not there.

As for the book itself, it is a quick but disjointed read – very much like the lives of the pop celebrities it details. The style and content is about as filling as watching E! on television. If that is what you enjoy then you will enjoy “Through The Storm”. If however, you prefer real biographies, real stories, real news – then move on to something else.